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New Line commits to advance screening of LOTR films on American college campuses - Lord of the Rings news - J.R.R. Tolkien's The Lord of the Rings

September 12, 2000 at 03:37:02

In a move that is sure to inspire non-students to ask their friends, relatives, and neighbors to get them into campus theaters, New Line Cinema has promised to include Peter Jackson's 'The Lord of the Rings' in a 10-film deal with YouthStream Media Networks.

YouthStream operates theaters on almost 80 college campuses across North America. While most of the world will have to wait until December 13, 2001 to see "The Fellowship of the Ring", hundreds of thousands of college students and their guests will be able to see the movie before everyone else. The Internet connections of the various colleges will undoubtedly be lit up with spy reports going out to the Web and news groups.

The 10 movies will be publicized in campus publications, billboards, and other media advertising controlled by YouthStream. There is virtually no chance that these movies will sneak up on their potential audiences.

YouthStream's campus network reaches a potential audience of over 1,000,000 college students.