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New York Times launches multimedia LoTR site

November 06, 2001 at 07:16:24

The New York Times has combined its archive of Tolkien-related articles with multimedia from New Line Cinema.

The Tolkien Archives includes behind-the-scenes info on the movies, a trivia quiz, a flash-animated presentation of the trailer, a slide-show of Tolkien cover art, and more.

This site promises to be a new step in Web marketing, making the content the advertisement, rather than merely advertising content. LoTR fans will undoubtedly want to peruse the site, although much will be familiar to experienced LoTR Web surfers.

Registrations is NOT required. This is a significant change in NYT behavior, which requires free registration for its regular content.

"The Fellowship of the Ring", the first of three movies based on J.R.R. Tolkien's The Lord of the Rings, is scheduled to begin world-wide release on December 19, 2001.