Book promotion |
Internet Authors Network | How to Create Web Page Content |
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Book promotion |
Internet Authors Network | How to Create Web Page Content |
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| Xenite.Org News | How to create Web page content for authors |
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Why do you need web page content?
Web page content begins with text: paragraphs of text, sentences of text. The best content is an essay or short story. If the text is long, it should be broken up over multiple Web pages, each linking to the others (or chaining links with previous and next references). You should not put more than 1,000 words of text on a page unless you need to include a lot of text in your whole site. You should not put fewer than 500 words of text on a page, either. A 500-word theme is about right for a beginning promotional page. When you get the hang of creating content, you can add more text as it feels right. But why do you need content? For two reasons: First, assuming you manage to get someone to visit your Web site, you want them to hang around for a while and enjoy the experience. So, say something. Anything, as long as it is coherent, should do. People who are surfing the Web are usually looking for something to read, something to gawk at, or something to download. You're a writer. You want to promote your book. Start creating content by giving visitors something to read. The other reason you need content is so that search engines will grab your pages, index the text you wrote, and help make your site visible to their surfers. The more text you have on your site, the more pages you have on your site, the more frequently your site will be found by people searching for interesting content. What kind of content can you create? I posted the following tip article to the Internet Authors Discussion Group at Yahoo! Groups. This idea will work for any author. It doesn't matter if every author in your writing group does the same thing. What you need to do is create your own unique Web site by writing about yourself, your books, and the others with whom you associate in your own words. If you are not part of an authors group, don't panic. Think of any group of people you're involved with and how you can tell other people about them. The more professional the group is, the better. If you are a member of a writers' organization like Romance Writers of America, Mystery Writers of America, etc., you need to do the following at your next chapter meeting. This will also work if you're just participating in a local writers' group (must be a group, not a class or workshop). There must be published authors in your group, but they don't all have to be published. 1) Go around and collect Web site addresses and email addresses from your fellow group members. If it's convenient, get a list of their books, but otherwise just get the title of their most recent book. 2) Add a special links page to your Web site. This page will ONLY link to the authors in your local group. DO NOT ASK THOSE AUTHORS TO LINK BACK TO YOU. If they ask you why you want their Web site addresses, tell them. If they offer to link back, give them your URL, but don't ask that anyone reciprocate. Just say, "I want to create a special page for our group so that I can tell other people about us." The links should each include the following information:
DO NOT USE SPECIAL COLORS. DO NOT USE IMAGES/GRAPHICS. |
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