SEOMoz was recently featured in Newsweek's December 19, 2005 issue as a successful trendy search engine optimization resource. There is no question that SEOMoz is one of the best search engine optimization resources to come along in years.

Rand Fishkin's Beginner's Guide to SEO and Search Engine Ranking Factors survey not only raised eyebrows but also helped raise SEOMoz out of the semi-legendary Google "Sandbox Effect".

Michael has been active in search engine optimization for many years, and was a recognized authority on some aspects of search engine optimizatin as far back as 1999. His forthright manner and massive arsenal of links to studies, interviews, technical papers, and search engine guidelines -- not to mention his challenging, contrary points-of-view -- have won him both friends and non-friends in the search engine optimization community.

The addition of Michael's commentaries to the SEOMoz blog team has been well received with some cautious optimism, as SEOMoz regulars look forward to Michael's black horse approach to popular SEO ideas.

In Working with invisible Web sites, Michael outlined a step-by-step approach to winning a new client's trust by quickly raising their Web site to the forefront of a simple search. Many business Web sites cannot be found for their company names. This blog article explains how anyone should be able to get a typical company with natural business relationships to place well for its own name before starting a full search engine optimization campaign.

With Four Fundamental Principles of SEO, Michael lays the groundwork for future exploration of the critical aspects of a well-rounded SEO campaign. Defining Visibility, Content Organization, Keyword Research, and Links in the context of how they contribute to search engine optimization, Michael gently teases the reader into wanting to know more about how to gain an advantage over unwary rivals who don't practice the fundamentals.

If you have any interest in search engine marketing, search engine placement, search engine optimization, or whatever you think it's called, be sure to check out SEOMoz and catch Michael's blog contributions.